Monday, January 9, 2012

Honda Commercial in the UK - All Physics

Read before watching....

If you thought that the people who set up a roomfull of dominoes to have them knocked over later was amazing, you haven'tseen anything yet. This is the new Honda commercial in the UK. There are nocomputer graphics or digital tricks in these images.

Everything that you see happened in real time exactly as you see it.
The recording required 606 takes and in the first 605 there always wassomething that didn't work. It was necessary for the recording team toinstall the set-up time after time and it took several weeks toachieve this effect. The recording cost $6 million and it took three months tofinish.
The duration of the video is only 2 minutes, but every time Honda showsthe commercial on British television, they make enough money to support anyof us for the rest of our lives. Also, this commercial has turned out tobe the most displayed in the history of the Internet.
Honda execs think that it will pay for itself simply because of the free showings.

There are only six Honda Accords built by hand and to the horror of Honda engineers,the recording team dis-assembled two of them for the recording.
Everything you see in the sequence (besides the walls, floor, ramp andthe untouched Honda Accord) is part of those two automobiles. The voice isthat of Garrison Keillor.

The commercial was so well received by Honda execs that their first comment
was how amazing the computer graphics were.They almost fell out of their chairs when told that the recording was realwithout any graphics manipulation.