Honda’s “Grr – Hate Something – Change Something” is ‘Commercial of the Decade’

Honda is on an award winning spree. Its “Grrr - Hate Something - Change Something” commercial has won the Adweek’s prestigious ‘Commercial of the Decade’ award. Honda Cars of Rock Hill, the leading dealership for Honda new vehicles and used cars, near Charlotte, NC, feels the ad appreciated by one and all already drives home the message in a creative and effective way.

"Grrr – Hate Something – Change Something ”, created by Wieden and Kennedy, is a unique advertisement showcasing an unlikely mix of cute animals frolicking in a CGI Eden, flying diesel engines and the gravel-on-velvet voice of Garrison Keillor with some great music and special effects. Honda scored over memorable ads from the last ten years by companies like Nike, Budweiser and Sony to bag this coveted award. The prime message of this ad is if you hate something then make a move to change it as sung (and whistled) by Garrison Keillor and demonstrated by super-cute animals in a rainbow-colored meadow. It asks some simple questions such as ‘Can hate be good? Can hate be great?’ The advertisement also proceeds to provide answers to these basic questions in affirmative.  The ad has been a huge success and it showcased Honda’s prowess as a versatile carmaker very well. Visit Honda Cars of Rock Hill to see Honda’s brand new 2010 cars and take advantage of various special offers while driving home your favorite Honda car. 

Help us Support Cell Phones for Soldiers.....Cell Phones for Soldiers is a great program and we want to help in their mission to collect one million phones this year which is why we’re asking our employees and those within our communities to donate any cell phone, new or used, to our dealership. “Over the past few year...s, we have been amazed by the generosity of others. But, we have also seen the need to support our troops continue.” says Brittany Bergquist, Cell Phones for Soldiers co-founder. “It is easy for Americans to make a small sacrifice of support by donating a cell phone, and providing families with a much-needed connection to their loved ones overseas.”

About Cell Phones for Soldiers: Cell Phones for Soldiers was created by Brittany & Robbie Bergquist of Norwell MA. After reading a story about a soldier who ran up a huge phone bill calling home from Iraq, these two teenagers decided to help out. They started by opening an account with $21.00 of their own money. They are collecting cash donations and old cell phones. The cell phones are recycled for cash and the proceeds are used to buy prepaid calling cards for our soldiers serving in the Middle East. To date, they have provided more than 60 million minutes of calling time through 2009. Cell Phones For Soldiers is a registered 501(c)(3) non-profit organization. Their efforts have motivated people and businesses around the country to donate to this worthy cause. Their goal is to provide every US soldier with a way to call home for free. For more information, please visit www.cellphonesforsoldiers.com

SALES REP FOR THE MONTH OF APRIL 2010

Jerry Whitehead as been awarded Sales Person of the Month for April 2010. Jerry has been with HCRH for 8 months and has 30 years experience in Automobile Sales. He has been married to wife Debby for 37 years. They have 2 children, Jared & Lauren, and 3 grandchildren. Jerry enjoys hunting, fishing, and cooking. He is active in his church and teaches adult Sunday School. You can contact Jerry at 1-866-554-2280.

SERVICE DEPARTMENT FOR THE MONTH OF APRIL 2010

Danny Ferguson has been with this dealership for 30 years. He is well known and respected in the Rock Hill community. In honor of this leadership, Danny has been chosen by the Service Department employees as April's Employee of the Month. Danny can be reached at 1-866-554-2280.

SERVICE TECH FOR THE MONTH FOR APRIL 2010

Andy Dunegan has been voted Service Tech for the Month of April 2010 by his peers. Andy is a resident of Waxhaw, NC. He has been married to wife Laura for 3 1/2 years. Andy has been with HCRH for 6 1/2 years, and is CPCC Educated & is a ASE Master Tech. You can reach Andy at 1-866-554-2280.

PARTS DEPARTMENT EMPLOYEE OF THE MONTH FOR APRIL 2010

Teresa Butler has been with HCRH since May 2008. She was recently voted by her fellow employees as the April 2010 Employee of the Month for the Parts Department. You can reach Teresa at 1-866-554-2280.

DETAIL DEPARTMENT EMPLOYEE OF THE MONTH FOR APRIL 2010

Jermaine Darby was hired last month in the Detail Department of HCRH.

His hard work has resulted in his peers choosing him as the April 2010 Employee of the Month for the Detail Department.

Mark Martin to Drive the Hendrickcars.com #5 this weekend at Richmond

Mark Martin http://markmartinracing.com/ will race to win in the No. 5 Hendrickcars.com Chevrolet this coming Saturday night at Richmond International Raceway. Race begins at 7:30 PM and is being shown on FOX.

In 48 career Sprint Cup Series starts at Richmond International Raceway, Martin has earned one win, 17 top-five finishes and 27 top-10s. He went to Victory Lane on Feb. 25, 1990, after starting sixth and leading just 16 laps. Martin’s average Richmond finish of 11.8 is his fourth-best at any oval track on the circuit. The No. 5 team earned its third consecutive top-10 finish when Martin crossed the line fifth at Talladega (Ala.) Superspeedway last Sunday. The finish advanced the team to sixth in the standings, just nine points behind fifth and 169 points behind leader Jimmie Johnson.

Hendrickcars.com, the quick, easy and affordable way to buy a pre-owned car online, will be back on the hood of the No. 5 Chevrolet this week. The black-and-blue paint scheme last was featured at Texas Motor Speedway where the team finished sixth. Hendrickcars.com has up to 5,000 top quality used cars online with up to 90 photos, videos, free CARFAX reports and manufacturer-certified used vehicles. : www.hendrickcars.com

You can visit HCRH pre-owned vehicles at the following link http://www.hondacarsrockhill.com/inventory/index.jsp

Cam Stewart, HCRH GM, makes the 2010 Teacher of the Year Presentation

Our GM, Cam Stewart was privileged to present Rock Hill's Teacher of the Year, Julia Marshall with a $600 gift card to the Grove Park Inn (from the Greater Charlotte Automobile Dealers Association) and some flowers today at Oakdale Elementary. Principal McVann was great in helping us coordinate a perfect time and keeping our visit a secret. Ms. Marshall was thrilled with the token of appreciation! HCRH gave her an “event” with Homer the dragon mascot of the Charlotte Knights. It just so happens that Oakdale’s mascot is a dragon and Ms. Marshall’s son plays professional baseball (and at one time with the Knights) so it was a perfect fit for her!
Julie Storm from CN2 covered the event. Congratulations to Julia Marshall and Thank YOU for all you do!!!

SALES REP FOR THE MONTH OF MARCH

Tom Williams has earned the Sales Person Award for the month of March. He has been with HCRH for one year and has a total of 32 yrs experience in Auto sales and Management.

Tom has been married to his wife Lynn for 32 years. They have two sons, C.C. and Griffen. Both are college graduates from Frostburg University.

The Williams family has lived in Fort Mill for 32 years and attend First Baptist Church in Fort Mill.

SERVICE COUNTER EMPLOYEE OF THE MONTH FOR MARCH

Roger Howze has been chosen March's Employee of the Month for the Service Counter employees.

Roger has been with HCRH for 19 years.

EMPLOYEE OF THE MONTH FOR DETAIL DEPARTMENT

Crist Gwinn has been chosen March's Employee of the Month for our Detail Department.

SERVICE TECH EMPLOYEE OF THE MONTH FOR MARCH

By a vote of his peers, Jonathon Rollins has been chosen Service Tech for the month of March.

He has been with HCRH for 6 years.

Jonathon enjoys playing softball and building cornhole boards.

He is currently very active in his church, Woodhaven Baptist Church, and is currently serving as a deacon.

MARCH EMPLOYEE OF THE MONTH FOR PARTS

Honda Cars of Rock Hill is pleased to announce the employee of the month for March in our Parts Department is Melvin Long.

He would like to think all our Parts customers for their loyalty.

Melvin and his wife, Debra, have lived in Rock Hill for 15 years. He has been with HCRH 24 years.

Sweepstakes will end on 3/29/10

The No. 5 Mark Martin – hendrickcars.com Race Suit Sweepstakes will end on 3/29/10! If you have not already done so, make sure you visit http://www.hendrickcars.com/ to enter!!!

FEBRUARY SALES REP OF THE MONTH

Jerry Whitehead as been awarded Sales Person of the Month for February 2010. Jerry has been with HCRH for 6 months and has 30 years experience in Automobile sales. He has been married to wife, Debby, for 37 years. They have 2 children, Jared & Lauren, and 3 grandchildren. Jerry enjoys hunting, fishing and cooking. He is active in his church and teaches adult Sunday school.

You can contact Jerry at 1-866-554-2280.

FEBRUARY 2010 SERVICE ADVISOR OF THE MONTH

Dave Voci has been chosen Service Advisor for the month of February 2010. He has been with HCRH for over 13 years, and is Service Manager. He has been with Honda over 17 years and in the Auto Industry since 1983. Dave enjoys traveling with his wife & 3 children, motorcycling and old cars.

SERVICE TECH OF THE MONTH FOR FEBRUARY 2010

Mike Pellet has been voted as the Service Tech Employee for the month of February 2010 by his peers. This is a recognition by his fellow employees of Mike's dedication to our customers and his continuing cooperation with the other Service Techs. In 2009 Mike was awarded Master Technician status by the Honda Professionals Program, a designation that remains as

Honda-certified for five years.

You can reach Mike at 1-866-554-2280.

DETAIL DEPARTMENT EMPLOYEE OF THE MONTH

Paul Goddette has been voted the Employee of the Month for our Detail Department. Paul has been with HCRH for six months and is the Manager of the Detail Department. He states he loves his job and working with the great people here at HCRH.

PARTS DEPARTMENT EMPLOYEE OF THE MONTH

Eric Hawkins was chosen by his fellow employees as Employee of the Month for our Parts Department for February 2010. He has been with HCRH for 19 years and is the Parts Department Manager. Eric has been married to his lovely wife Sylvia for 19 years and they have an 11 year old daughter, Erin. He enjoys spending time with his family, working on old cars, and is currently active in men's disciplining at his church.
You can contact Eric at 1-866-554-2280.