Charlotte based Rick Hendrick Honda Dealership near Charlotte, NC sells new, used, and pre-owned Honda Cars, Trucks, and SUVs to the general Charlotte area. This Rock Hill Honda dealership near Charlotte maintains this blog for information pertaining to Honda Vehicles and Honda Service.
Thursday, September 6, 2012
All New 2013 Honda Accord
Here are a few highlights:
A new direct injection 4-cylinder Earth Dreams™ engine with more horsepower and torque than the previous 4-cylinder
Increased peak horsepower and low-end torque from the V-6 engine
A new Continuously Variable Transmission (CVT) available with the 4-cylinder engine
A new 6-speed automatic transmission available with the V-6 engine
Expanded Variable Cylinder Management™ (VCM®) operation on the V-6 engine
Exceptional fuel economy ratings with the 4-cylinder engine; improved fuel economy ratings with the V-6 engine
ECON mode to help boost fuel efficiency
An Expanded View Driver’s Mirror
A rearview camera
An 8-inch intelligent Multi-Information Display (i-MID) with TFT (thin film transistor) screen
New standard technologies like Bluetooth® HandsFreeLink®, Pandora® interface, and SMS texting feature
HondaLink™, a new in-vehicle connectivity system, providing the first-ever OEM application of Aha® by Harmon and delivering robust cloud-based digital content via a preset smartphone app.
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Tuesday, August 21, 2012
Rock Hill Teacher of the Year
Honda Cars of Rock Hill is
Proud to Support Rock Hill Teachers!!
Rock Hill Teacher of the Year 2012-13!!
Cam Stewart, our GM and I (Pam Oakes) were honored to attend Rock Hill Schools Teacher of the Year Banquet tonight. We met so many wonderful teachers.
Congratulations to all of you!!
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Friday, August 10, 2012
Also Associate Sponsor on No. 32 Cars for Select 2012 Races
CHARLOTTE, N.C., June 4, 2012– Hendrickcars.com will be the primary sponsor on the No. 32 cars owned by FAS Lane Racing and driven by Boris Said in the NASCAR Sprint Cup Series road course races at Sonoma, Calif., and Watkins Glen, N.Y.
“I’m really excited to get back into a Sprint Cup car and to raise consumer awareness for Hendrickcars.com in the process,” stated Boris Said. “I, of course, enjoy road course racing and am looking forward to getting back out on the track and getting a good finish for everyone at Hendrick Automotive Group.”
Said has competed in 12 Sprint Cup races at Sonoma, earning one pole and five top-10 finishes. He’s made 11 Cup starts at Watkins Glen with one top-five finish and two top-10s.
A native of Carlsbad, Calif., Said is also a member of Hendrick Automotive Group as a business partner in the company’s BMW of Murrieta dealership in California.
“Hendrickcars.com has seen a lot of success through our NASCAR sponsorships this season,” said Chris Little, Director of Variable Operations for Hendrick Automotive Group. “Boris is an excellent race car driver, a valued member of the Hendrick Automotive Group team and a great friend. We’re proud to be a part of these two races with him.”
“It truly is an honor to have Hendrickcars.com on our race cars,” said Frank Stoddard, owner of FAS Lane Racing. “Rick Hendrick (Chairman, Hendrick Automotive Group) truly believes in this sport and the younger teams that are coming up. We’re just a small team trying to build a foundation, and to have this support means a lot.”
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Wednesday, August 8, 2012
The All New, Redesigned 2013 Accord coming this Fall!!
The 2013 Accord’s styling is expressive, sophisticated and premium. Starting in the front, a bold new grille imparts a distinctive and dynamic tension that complements the powerful look of the hood’s multiple styling lines. A strong side character line flows through the door handles and flairs upward toward the rear of the vehicle to further convey a sense of motion. A deep contour in the rocker panel firmly grounds its visual presence to the road and smartly turns upward to convey a sporty attitude. In the back, the inward slope where the fenders taper into the trunk and C-pillars is designed to convey a powerful, athletic stance from the rear.
True to the spirit of Honda and every Accord before it, the ninth-generation embraces a customer focus from the inside out. Smart interior packaging allows for increased passenger and cargo space in both the sedan and the coupe, while the overall exterior lengths are noticeably shortened, contributing to a sportier driving character and easier parking. An expansive greenhouse and generous rear seating area provide excellent levels of visibility and comfort for the driver and all passengers.
“This car is the most sculpted and the most dynamic Accord yet,” said Vicki Poponi, assistant vice president of product planning for American Honda. “Following Honda’s long-held philosophy of ‘man maximum, machine minimum,’ the beautiful exterior evolved from a focus on interior space and the needs of the people inside it.”
On the road, an overall aerodynamic shape combined with low-drag exterior surfaces including nearly flush windshield glass, flush-mounted windshield wipers and careful under-body tailoring promise enhanced fuel efficiency. Premium details like available LED daytime running lights, headlights and taillights hint at the sophisticated technology and luxury available inside.
More information about the all-new 2013 Accord will be revealed later this fall.
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Thursday, July 26, 2012
Honda's Commitment to Safety
Comprehensive Approach to Safety
Honda takes a comprehensive approach to vehicle safety, seeking to provide enhanced levels of occupant protection and help with crash avoidance in all Honda and Acura passenger vehicle designs, while also making an active commitment to enhance safety for the occupants of other vehicles as well as pedestrians.
•The company's 'Safety for Everyone' initiative, undertaken in October 2003, helped lead the industry to the increased application of standard safety features. In 2006, the company fulfilled the core part of the initiative, to equip virtually all Honda and Acura vehicles with a core suite of advanced safety features as standard equipment, regardless of vehicle size or price.
•Today, the company is looking to further advance its commitment to safety with the introduction and broad application of new safety technologies and driver assistive features for improved visibility:
New safety technologies
•Forward Collision Warning and Lane Departure Warning technologies will be applied to virtually all Honda and Acura models within the next several years, beginning with the all-new 2013 Accord, launching in the fall of 2012.
•Side curtain airbags with a wider deployment profile to help mitigate possible ejection will be introduced in the 2013 Accord and applied to additional models within several years.
Crash Test Ratings
Honda has been a consistent leader in achieving top-level safety ratings for its vehicles in both government and private industry crash test ratings.
•For model year 2012, American Honda has 13 IIHS 'Top Safety Pick' models (9 Honda and 4 Acura), including 10 of the 18 new models that were added to the IIHS' list of 'Top Safety Pick' models for 2012.
•The 2011 Accord sedan was the first vehicle to earn a 5-star Overall Vehicle Score and a 5-star rating for all three underlying categories (frontal, side crash and rollover) under the NHTSA's safety ratings system that was modified starting with the 2011 model year.
•The 2011 Odyssey is the first and still the only minivan to achieve a 5-star Overall Vehicle Score from the NHTSA and a "Top Safety Pick" rating from the IIHS.
•In model year 2009, prior to the implementation of new, more stringent safety ratings by the NHTSA, Acura was the first-ever automotive nameplate to earn a "Top Safety Pick" rating from the IIHS and a five-star crash safety rating from the NHTSA for ALL models in its lineup.
Crash Compatibility and the ACE™ Body Structure
Honda has played a leading role in addressing the issue of compatibility in frontal collisions between vehicles of different size, mass and ride height.
•In 2005, Honda introduced the Advanced Compatibility Engineering™ (ACE™) body structure on the Acura RL to enhance occupant protection in a frontal collision between vehicles of different sizes and ride heights.
•19 of the 21 Honda and Acura vehicles sold today – representing more than 95% of American Honda's new-vehicle sales in the U.S. – incorporate the ACE body structure.
•The second generation ACE body structure, ACEII, features reinforced front frame members for further enhanced frontal crash energy management.
Pedestrian Safety
As part of its commitment to improving safety for all road users, Honda has also led the U.S. automotive industry in the application of features designed to reduce injuries to pedestrians in a collision, such as collapsible hood hinges and breakaway windshield wiper pivots, with a focus on reducing severe head injuries, which account for 60 percent of pedestrian fatalities.
•In advancing its designs, Honda first sought to better understand the dynamics of pedestrian collisions with the development of POLAR II, widely recognized at the time of introduction as the world's most advanced pedestrian crash test dummy. Tests conducted with POLAR II led to the development of the above noted features.
•In September 2008, Honda introduced its third-generation POLAR III test dummy with the enhanced ability to measure crash forces in the lower back and upper leg areas.
•More than 9 million Honda and Acura vehicles purchased by U.S. customers, including all model year 2008 and newer vehicles (except the S2000 – discontinued for MY2010) feature pedestrian injury mitigation features and designs.
Advanced Safety Testing
Honda operates two of the world's most sophisticated crash test laboratories for development of improved safety designs and technologies.
•The company's Tochigi, Japan, facility was the world's first indoor, multi-directional car-to-car crash testing facility. The Tochigi facility has played a critical role in the development of enhanced designs for occupant and pedestrian safety as well as vehicle-to-vehicle compatibility.
•Honda R&D America's Raymond, Ohio, development center performs advanced testing on all U.S.- developed models. The facility features the world's first crash test sled with the ability to simulate the forward pitching motion of an automobile in a frontal collision, allowing for more accurate simulations of vehicle crash dynamics. The Ohio facility also features one of the world's highest resolution impact barriers – a 100-ton moveable crash test block with reconfigurable sides and 450 load cells – enabling precise measurement of the distribution of impact load forces on a vehicle to aid in the development of more advanced vehicle designs.
Industry-Leading Air Bag Technologies
Honda has long been a leader in introducing the industry's most advanced air bag systems, including:
•The first front passenger airbag to deploy vertically from the instrument panel, rather than directly at the passenger.
•Occupants in the outboard seating positions of every row of every new Honda and Acura vehicle are protected by side curtain airbags.
Other Pioneering Efforts
Honda has been a leader in developing next generation safety technologies, including:
•A Collision Mitigation Braking System™ (CMBS™) – introduced on the 2006 Acura RL – as well as continuing research toward future collision avoidance systems and designs for automobiles and motorcycles.
•The world's first fully-integrated rider airbag system for a production motorcycle – introduced on the 2006 Honda Gold Wing touring motorcycle.
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Wednesday, July 25, 2012
2012 CR-V EX-L AWD vs. 2013 Ford Escape SEL 4WD
Top Compact Crossover!
2012 CR-V EX-L AWD vs. 2013 Ford Escape SEL 4WD
“This is the vehicle [CR-V] that virtually defines its class….”
According to a Consumers’ Favorites poll conducted by Edmunds.com, the Honda CR-V is consumers’ #1 choice in Compact Crossovers.
In a comparison of compact SUVs, including the 2012 CR-V and the 2013 Ford Escape (May 2012), Automobile Magazine noted about the 2012 CR-V: “This is the vehicle that virtually defines its class….” It’s not surprising, therefore, that the new 2013 Ford Escape is so similar to the CR-V in many respects, including its overall length and width, being offered exclusively with 4-cylinder engines, and offering a choice of front-wheel-drive or all-wheel-drive configurations.
Beyond the similarities, however, CR-V offers customers many advantages over the 2013 Escape, including greater utility, greater driver and passenger comfort, the assurance of top safety ratings and unique safety features, a reputation for reliability, and greater overall value.
Top Safety Ratings/Unique Safety Features
The 2012 CR-V earned a 5 Star Overall Vehicle Score from the National Highway Traffic Safety Administration (NHTSA). It earned five stars in the frontal crash and side crash categories, and four stars in the rollover category.
The CR-V is a 2012 Insurance Institute for Highway Safety (IIHS) TOP SAFETY PICK with “Good” performance in front, side, rollover, and rear tests.
The 2013 Ford Escape has not yet been tested by NHTSA or IIHS.
The 2013 Ford Escape does not offer anything comparable to CR-V’s Occupant Position Detection System (OPDS) and Advanced Compatibility Engineering™ (ACE™) body structure.
Superior Quality and Reliability
Honda is the highest ranked non-premium nameplate in the 2012 J.D. Power and Associates Initial Quality StudySM (IQS) and the 2012 CR-V earned the best score in the compact crossover SUV category. That means the 2012 CR-V was more trouble-free than competitive compact SUVs during the initial ownership period.
Greater Overall Value
When comparably equipped, the 2012 CR-V EX-L AWD is priced (MSRP) $2,515 less than 2013 Ford Escape SEL 4WD (1.6L EcoBoost I4). Features like hill start assist, rearview camera, and front active head restraints are standard on CR-V, not available on Escape.
The 2012 CR-V EX-L AWD has a higher ALG residual value than the 2013 Escape SEL 4WD after 60 months.
Greater Utility
CR-V provides 2.9 cubic feet more cargo volume and 3.1 cubic feet more maximum cargo volume than Escape
CR-V’s rear seats fold flat; Escape’s rear seats do not.
“…there are enormous storage bins everywhere… the rear seats fold flat in the most breathtakingly simple mechanical origami… no motors are involved, just a gentle tug on one of the two handles mounted cleverly (and accessibly) by the rear hatch. In one motion, the seat bottoms flip up and forward, then the seatbacks flop down. The CR-V might be the same size as these other two vehicles [2013 Ford Escape and 2013 Mazda CX-5], but no one told its interior – cargo room dwarfs the other two vehicles with the seats up or down. And the liftover height is impossibly low.” Automobile Magazine (May 2012)
Greater Driver and Passenger Comfort
CR-V provides 3.4 cubic feet more total passenger volume that is reflected in more front- and rear-seat shoulder room and rear-seat legroom for greater passenger comfort.
“Not only does the Ford [Escape] trail its other rivals in shoulder room front and rear, but the sloped center stack intrudes noticeably into the driver’s footwell. As a result, [the driver’s] right leg will remain in constant contact with hard plastic, fighting to get her leg far enough to the right to reach the offset and partially obscured gas pedal.” Automobile Magazine (May 2012).
Monday, July 23, 2012
Honda Delivers First 2013 Fit EV
Ventura County, Calif., residents, Matt and Becky Walton, took delivery of their Honda Fit EV at the Woodland Hills Honda dealership located north of Los Angeles. The couple was the very first registrant to sign up to lease the Fit EV at www.FitEV.Honda.com and plan to use their vehicle as a daily commuter car. Matt and Becky Walton have a long history of owning Honda vehicles, beginning with a Honda N600 sedan and a Honda Z600 coupe in the 1970s and now a Honda Odyssey which will be used as a secondary car.
"It's truly an honor to take delivery of the first Honda Fit EV and participate in the advancement of all-electric vehicles in the real world," said Mr. Walton. "The Honda Fit EV is not only a sustainable and energy efficient transportation option with the highest fuel-efficiency rating of any EV, but it has the added bonus of being fun-to-drive and can fully recharge from empty in less than three hours."
Addressing a critical step in advancing electric vehicles in the real world, American Honda initially will certify Honda dealers in select California and Oregon markets as Fit EV dealers to provide an excellent customer experience for Fit EV customers' sales and service needs.
The Fit EV will be available for lease-only in key markets starting in California and Oregon, after which availability will expand to East Coast markets in early 2013.
Customers interested in leasing or learning more about the Fit EV are encouraged to sign up at http://www.fitev.honda.com/
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*132/105/118 city/highway/combined miles per gallon of gasoline-equivalent (MPGe) rating; 82 mile combined (city/highway) driving range rating (adjusted). Ratings determined by U.S. EPA. Your MPGe and range will vary depending on driving conditions, how you drive and maintain your vehicle, battery age/condition, and other factors. For additional information about EPA ratings, visit http://www.fueleconomy.gov/feg/label/learn-more-electric-label.shtml.
Thursday, June 21, 2012
Honda is the Highest Ranking Brand for the second consecutive year!
The Honda and Acura brands achieved the best scores in their histories. The Honda brand held onto its position as the highest performing mass-market brand by improving on its industry-leading score of a year ago, and for the fourth straight year overall. The Acura brand also improved and ranks sixth among all nameplates. The all-new 2012 Honda CR-V earned the highest score in the compact crossover SUV category, while five other Honda models finished second in their respective segments. In fact, the Accord (midsize car), the Odyssey (minivan), the Crosstour (midsize crossover SUV), the Ridgeline (midsize pickup) and the Fit (sub-compact car) finished just behind the segment leader. Additionally, the Pilot ranked third, just behind the Crosstour, in the midsize crossover SUV segment. All of these models except the Fit are manufactured in North America using domestic and globally sourced parts. The IQS ranks vehicles based on a measure of reported problems per 100 vehicles (or PP100).
"For the second consecutive year our performance demonstrates our consistent commitment to deliver the highest quality for our customers," said Tetsuo Iwamura, president & CEO of American Honda Motor Co., Inc. "Thanks to the efforts of Honda associates in R&D, in manufacturing and in sales, we were able to continue to improve quality performance in this key industry ranking." In the manufacturing area, 2012 marks the second consecutive year that a Honda plant has earned the top assembly line award globally. The 2012 J.D. Power and Associates study recognized the Suzuka, Japan plant, Line 3, as the only global Platinum Award, for production of the Honda Fit and CR-Z. The Marysville, Ohio plant, which celebrates its 30th anniversary this fall, earned a Silver Plant Quality Award for production of the Honda Accord and Acura TL and RDX. In 2011, Honda Manufacturing of Indiana, LLC earned the IQS Platinum Award. The J.D. Power and Associates' Initial Quality Study serves as an important tool for consumers in evaluating the quality and design of new vehicles. Since 1987, J.D. Power and Associates has been surveying owners to measure the initial quality of new vehicles.
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Monday, June 18, 2012
Tuesday, June 12, 2012
With such an efficient drivetrain, the Fit EV’s 20-kWh lithium-ion (Li-ion) battery provides the capacity to earn an EPA combined city/highway estimated driving range rating of 82-miles, allowing the Fit EV to surpass the EPA efficiency and range ratings of the Ford Focus Electric (105 MPGe, 76-mile range), Nissan Leaf (99 MPGe, 73-mile range), and Mitsubishi i-MiEV (112 MPGe, 62-mile range). The Fit EV’s exceptionally efficient design – encompassing everything from savvy powertrain design, weight-conscious engineering and effective aerodynamics – makes the most of the Fit EV’s smaller battery. Additionally, the Fit EV battery can be recharged in less than 3 hours from a low charge indicator illumination point when connected to a 240-volt circuit.
“Just as important as the industry-leading fuel-efficiency and fast recharging time, as a Honda, the 2013 Fit EV will be an absolute kick to drive,” said Steve Center, vice president of the American Honda Environmental Business Development Office.
The Fit EV’s 92 kilowatt (123 horsepower) coaxial electric motor generates 188 ft-lb of torque, and is teamed to a chassis with a fully-independent suspension and a driver-selectable 3-mode electric drive system adapted from the CR-Z Sport Hybrid.
Honda debuted the 2013 Fit EV at the 2011 Los Angeles Auto Show and announced plans to begin leasing the battery-electric commuter vehicle to customers in select California and Oregon markets during the summer of 2012, followed by an East Coast rollout in 2013.
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*132/105/118 city/highway/combined miles per gallon of gasoline-equivalent (MPGe) rating; 82 mile combined (city/highway) driving range rating (adjusted). Ratings determined by EPA. Your MPGe and range will vary depending on driving conditions, how you drive and maintain your vehicle, battery age/condition, and other factors. For additional information about EPA ratings, visit http://www.fueleconomy.gov/feg/label/learn-more-electric-label.shtml.
Friday, May 25, 2012
What are the advantages to taking my car back to the dealership for service?
A. There are some serious advantages to taking your car back to your dealer for service. Here are just a few reasons why your dealer might be your best choice.
Expertise. No one knows your car like a dealer technician. Dealer technicians (and the rest of the staff too), usually undergo extensive continuing education to keep them up to date on the latest techniques and vehicle enhancements. Also, dealers tend to pay their mechanics well, and expect a level of excellence in return.
Specialization. Your dealer’s mechanics specialize in your car. The world of auto repair isn’t a one-size fits all world. Knowing the ins and outs of your particular car are a big advantage most dealers have to offer.
Depth. At your dealership, there will be multiple levels of knowledgeable people from technicians to supervisors and managers who oversee the quality of the work. You can always escalate an issue if you need to.
Convenience. Many dealers offer shuttle services or loaner cars for you to use while your car is being worked on. And, often, their waiting rooms are places you’re actually willing to sit down in.
Warranties. If your car is still under warranty, your dealer will repair your vehicle for free. Most dealers also offer nationwide manufacturer-backed guarantees for the work they do. That means, if you’re out of town and have a problem, you can probably find an in-network repair shop to handle the repair for free.
Recalls. Dealers are also the first to know if there’s a part recall and you’ll have the problem taken care of quickly and painlessly.
The dealer you bought your car from is answerable to their manufacturer. They need to provide quality service in order to stay in the family. It’s in their best interest to keep you happy. A happy customer is a repeat customer. And, if you’re happy, you’ll probably tell your friends and good word of mouth is the best advertising money can’t buy.
Our Service Lounge Amenities: Gourmet Keurig Coffee, Hot Chocolate and Tea, Fresh baked goods & snacks, children's play room, large flat screen TV, local newspapers and current magazine collection, Wi-Fi, complimentary shuttle service, vending machines and Free exterior car wash with every service.
Tuesday, May 22, 2012
Friday, April 6, 2012
Honda Graduate Special Offers at Honda Rock Hill

2012 Honda Civic - All Models except NG
2012 Honda Accord - All Models
2012 Honda Crosstour - All Models
2012 Honda Ridgeline - All Models
2012 Honda Pilot - All Models
2012 Honda Odyssey - All Models
Friday, March 9, 2012
Rock Hill Teacher of the Year Kelly Hollingsworth



Rock Hill Teacher of the Year, Kelly Hollingsworth picked up her 2012 CRV courtesy of Honda Cars of Rock Hill this week. We are so proud of you Kelly and all you do. With only 5 years of teaching, she has already accomplished so much.
with Cam Stewart, General Manager and
Elaine Baker Director of School Information
Tuesday, February 7, 2012
2012 Honda CRV vs. the 2012 Toyota Rav4

Using vehicle speed sensors and seat sensors, smart airbags in the Honda CR‑V deploy with different levels of force or don’t deploy at all to help better protect passengers of all sizes in different collisions. The Honda CR‑V’s side airbags will shut off if a child is leaning against the door. The Rav4’s side airbags don’t have smart features and will always deploy full force.
Pressing a switch automatically lowers the Honda CR‑V’s rear seats, to make changing between passengers and cargo easier. The Rav4 doesn’t offer automatic folding seats.
The Honda CR‑V’s liftgate lifts up in one piece, completely out of the way of loading and unloading, while sheltering the cargo loading area. The Rav4’s swing out door blocks loading from the passenger’s side.
The Rav4’s standard power locks don’t automatically lock the doors. The Honda CR‑V’s standard doors lock when a certain speed is reached. This is an important feature for occupant safety. Locked doors are proven to open less often in collisions, and they are also effective in preventing crime at traffic lights. (The power lock’s automatic feature may have to be activated by your dealer.)
The Honda CR‑V’s standard power mirror controls are mounted on the armrest for easy access. The Rav4’s standard power mirror controls are on the center console where they can’t be seen without the driver completely removing his eyes from the road.
For greater rear passenger comfort, the Honda CR‑V has standard rear heat vents to keep rear occupants more comfortable. The Rav4 doesn’t offer rear vents.
With optional voice command, the Honda CR‑V EX-L offers the driver hands free control of the radio, climate controls, cell phone and the navigation computer by simply speaking. The Rav4 doesn’t offer a voice control system.
For better stopping power the Honda CR‑V’s brake rotors are larger than those on the Rav4.
The Honda CR‑V’s 2.4 DOHC 4 cyl. produces 6 more horsepower (185 vs. 179) than the Rav4’s standard 2.5 DOHC 4 cyl.
Friday, January 20, 2012
SERVICE ADVISOR EMPLOYEE OF THE MONTH FOR DECEMBER 2011

DETAIL DEPARTMENT EMPLOYEE OF THE MONTH FOR DECEMBER 2011
Vinny Ruscitti has been chosen the Employee of the Month for December 2011 in our Detail Department.
You can reach Vinny at 866-562-2089.
PARTS DEPARTMENT EMPLOYEE OF THE MONTH DECEMBER 2011
SERVICE TECH OF THE MONTH FOR DECEMBER 2011
Friday, January 13, 2012
DECEMBER 2011 SALES REP OF THE MONTH

Steve Morris has been awarded our Sales Rep for the Month of December 2011.
You can reach Steve at 866-562-2089, or steven.morris@hendrickauto.com
Tuesday, January 10, 2012
2013 Accord Coupe Concept
The 2013 Accord is targeted to earn top scores in both the federal government's New Car Assessment Program (NCAP) and the Insurance Institute for Highway Safety (IIHS) vehicle evaluations.Additionally, the Accord will be equipped with several new technologies to help improve the driver's visibility around the vehicle. The Accord will be the first model to receive the Honda-exclusive LaneWatch™ blind-spot display, which uses a camera system mounted on the passenger mirror for an enhanced view of the passenger-side roadway. The Accord will also receive a rearview back-up camera and an Expanded View Driver's Mirror as standard equipment.
The Accord has always been an exceptional value and the 2013 model will offer more standard equipment compared to the current model, including new advanced technology features. High-tech features that will be found on all 2013 Accord models include Bluetooth® HandsFreeLink® phone interface, a full-color intelligent Multi-Information Display (i-MID) and an SMS text messaging function, which can read received texts from compatible cell phones aloud over the audio system. Another standard feature and first for the Accord is the introduction of a Pandora® Internet Radio interface, compatible with the Apple® iPhone®, which works with the vehicle's audio controls and i-MID.
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Monday, January 9, 2012
Honda Commercial in the UK - All Physics
If you thought that the people who set up a roomfull of dominoes to have them knocked over later was amazing, you haven'tseen anything yet. This is the new Honda commercial in the UK. There are nocomputer graphics or digital tricks in these images.
Everything that you see happened in real time exactly as you see it.
The recording required 606 takes and in the first 605 there always wassomething that didn't work. It was necessary for the recording team toinstall the set-up time after time and it took several weeks toachieve this effect. The recording cost $6 million and it took three months tofinish.
The duration of the video is only 2 minutes, but every time Honda showsthe commercial on British television, they make enough money to support anyof us for the rest of our lives. Also, this commercial has turned out tobe the most displayed in the history of the Internet.
Honda execs think that it will pay for itself simply because of the free showings.
There are only six Honda Accords built by hand and to the horror of Honda engineers,the recording team dis-assembled two of them for the recording.
Everything you see in the sequence (besides the walls, floor, ramp andthe untouched Honda Accord) is part of those two automobiles. The voice isthat of Garrison Keillor.
The commercial was so well received by Honda execs that their first comment
was how amazing the computer graphics were.They almost fell out of their chairs when told that the recording was realwithout any graphics manipulation.
Tuesday, December 13, 2011
Toys for Tots
There's still time to donate!Toys for Tots collection is coming to a close tomorrow the 14th at 8 pm. Thanks to all of you who have so generously donated a toy!!!http://www.hondacarsrockhill.com/
Monday, December 12, 2011
2012 Honda CRV Available at Honda Cars of Rock Hill
Announcing the 2012 Honda CRV. All new, completely remodeled, the Honda CRV has arrived at Honda Cars of Rock Hill!! Come by and test drive one today.Wednesday, December 7, 2011
NOVEMBER 2011 SALES REP OF THE MONTH
NOVEMBER 2011 SERVICE DEPARTMENT COUNTERPERSON/ADVISOR OF THE MONTH
NOVEMBER 2011 PARTS DEPARTMENT EMPLOYEE OF THE MONTH
You can reach Melvin at 866-562-2089, or melvin.long@hendrickauto.com
NOVEMBER 2011 SERVICE TECH OF THE MONTH
DETAIL DEPARTMENT EMPLOYEE OF THE MONTH NOVEMBER
Friday, November 18, 2011
All NEW, Re-designed 2012 CRV
All new for 2012, the fourth-generation Honda CR-V introduces an upscale styling direction, greater fuel efficiency, and added features and functionality, American Honda Motor Co., Inc., announced today. With the previous-generation CR-V recognized as a “Top Recommended Vehicle” and having the “Best Retained Value SUV under $25,000” by Edmunds.com, and named top compact crossover SUV in dependability by J.D. Power and Associates, the all-new 2012 model introduces the latest evolution of Honda’s successful CR-V formula. Compact on the outside and roomy inside, the CR-V represents an ideal balance for size and capability in the entry SUV segment. The all-new five-passenger CR-V offers improved car-like interior comfort, a smoother and quieter ride, and even more innovative features than the previous model.Leading the changes are a more efficient engine design with improved horsepower and torque, along with an all-new Real Time All-Wheel-Drive (AWD) with Intelligent Control System™. All CR-Vs are powered by a 2.4-liter i-VTEC 4-cylinder engine with 185 horsepower and 163 lb-ft. of torque paired with a standard 5-speed automatic transmission. EPA-estimated fuel economy1 is rated at 23/31/26 mpg city/highway/combined (FWD) (an increase of +2/+3/+2 mpg compared to the 2011 CR-V), and a compact SUV-class leading 22/30/25 mpg city/highway/combined (AWD) (an increase of +1/+3/+2 mpg compared to the 2011 CR-V). Eco Assist, a new feature on the CR-V for 2012, indicates to the driver when the vehicle is being operated in an efficient style via “green” visual cues surrounding the speedometer, and a selectable ECON Mode alters operating characteristics of the vehicle to support an efficient driving style.
New for 2012 standard features include an Easy Fold-Down 60/40 Split Rear Seat and a range of standard technology features. New high-tech features on all models include a Bluetooth® HandsFreeLink® phone interface (previously an available feature), a full-color intelligent Multi-Information Display (i-MID) and a multi-angle rearview camera with guidelines. As a first for Honda, every 2012 CR-V includes an SMS text messaging function, which can read received texts from compatible cell phones aloud over the audio system. Another first is the introduction of a Pandora® Internet Radio interface, compatible with the Apple® iPhone®, which works with the vehicle’s audio controls and i-MID.
The CR-V lineup starts with the CR-V LX model, now with more standard equipment for 2012. The CR-V LX is equipped with air conditioning, cruise control, Bluetooth HandsFreeLink, i-MID, remote entry, a 160-watt, a 4-speaker audio system, Motion-Adaptive Electric Power Steering (EPS). The CR-V EX adds an upgraded six-speaker audio system, power moonroof, 17-inch alloy wheels and more. The CR-V EX-L builds on the rich features of the CR-V EX and adds a leather-trimmed interior, 10-way power driver’s seat, automatic dual-zone climate control, 360-watt 7-speaker audio system with XM® Radio and much more. Available features for the CR-V EX-L include the Honda Satellite-Linked Navigation System with Voice Recognition™ and FM Traffic, or a DVD Rear Entertainment System (not available with Navigation). Real Time AWD with Intelligent Control System™ is an available feature on each model.
The 2012 CR-V body adopts a more dynamic and sophisticated appearance compared to the previous generation. The CR V’s spacious interior layout is more accommodating with a roomy new center console (now standard) and an overall lower cargo floor height for easy loading and unloading. The new Easy Fold-Down 60/40 Split Rear Seat makes accessing the full capability of the cargo area much more convenient than traditional folding seats. Each side of the rear seat can fold nearly flat into the front of the cargo area using one of the release levers located near the tailgate, or a pull-strap positioned on the seat side.
Every CR-V incorporates as standard equipment VSA, an electronic stability control system; an Anti-lock Braking System (ABS) with Brake Assist; side-curtain airbags; front-side airbags with a passenger-side Occupant Position Detection System (OPDS); and a front seat design that can help reduce the severity of neck injury in the event of a rear collision. An Advanced Compatibility Engineering™ (ACE™) body structure in the front of the vehicle helps make the vehicle highly effective at absorbing and dispersing the energy of a frontal crash.
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Thursday, November 17, 2011
OCTOBER 2011 SALES REP

Jerry Whitehead has been awarded our Sales Rep of the Month for October 2011.
You can reach Jerry at jerry.whitehead@hendrickauto.com, or 866-554-2280.
SERVICE ADVISOR OF THE MONTH FOR OCTOBER 2011

SERVICE TECH OF THE MONTH OCTOBER 2011
OCTOBER 2011 EMPLOYEE OF THE MONTH PARTS DEPART

Eric Hawkins is our Employee of the Month for October 2011 in the Parts Department.
Eric can be reached at eric.hawkins@hendrickauto.com, or 866-554-2280.





















